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Global technology brand HONOR today announced the HONOR ALPHA PLAN, a new corporate strategy to transform HONOR from a smartphone maker to a global leading AI device ecosystem company. The visionary three-step plan details the bold steps HONOR will take to usher in the new intelligent world, and calls on the industry to co-create an open, value-sharing ecosystem that maximizes human potential, ultimately benefiting all mankind.

  “It is clear that the AI revolution will reshape the paradigm of the device industry - completely transforming our productivity, our society, and even our culture more than ever before,” said James Li, CEO of HONOR. “I am calling on all of us to unite together to address the challenges – as well as the many opportunities – of AI technology. I also call on the industry to be truly open so that we can fully embrace this exciting AI future. Let’s do it together.”

The designation HONOR ALPHA PLAN is chosen for its unique symbolic meaning. Alpha, as the first letter in the Greek alphabet, symbolizes HONOR’s relentless pursuit of technological excellence. Additionally, the Chinese word for humans (人) can be found where the stroke connects in the lowercase letter “α,” echoing HONOR’s commitment to human-centric innovation. The East-meets-West symbolism perfectly encapsulates HONOR’s global vision and ambition to create value for consumers worldwide.

THE HONOR ALPHA PLAN comprises three steps: The first step begins with the development of an intelligent phone. HONOR will work with partners to open technology boundaries to co-create a new paradigm for AI devices in the agentic AI era. Next, HONOR will open industry boundaries and co-create a new paradigm for AI ecosystem in the physical AI era. Finally, in the AGI era, HONOR will open human potential boundaries and co-create a new paradigm for civilization. 

The envisioned intelligent phone that is central to the first step will embed human-centric AI that is purpose-built to maximize human potential, including the leading AI technology HONOR showcased during the keynote address.

In 2024, the HUAWEI FreeClip was released, becoming arguably the most iconic wearable of the year, featuring a unique yet fashionable design. These open-ear earbuds captivated consumers with a new audio experience and a look that could easily pass for a piece of jewellery. This perfect blend of fashion and function has made the HUAWEI FreeClip a massive hit in Kuwait, with 35,000 units sold to date.

The FreeClip’s innovative C-bridge design offers a minimalist, spherical aesthetic that resembles a piece of fine jewelry, appealing to style-conscious users. Available in a refreshing array of colours, including a chic Rose Gold edition, these earphones serve as both a tech accessory and a fashion statement.

Weighing just 5.6 grams, the FreeClip provides a comfortable, open-ear listening experience. The ergonomic design ensures a secure fit without the intrusive feel of traditional in-ear buds, making them perfect for extended use.

With Intelligent Left-Right Ear Recognition, the FreeClip automatically adapts to how they’re worn, enhancing user convenience. The earphones also boast an impressive battery life, offering up to 36 hours of playback, with a quick 10-minute charge providing an additional 3 hours of use.

The combination of fashion-forward design, comfort, and advanced technology has positioned the HUAWEI FreeClip as a top choice among consumers. This success is reflected in their substantial sales, with over 35,000 units sold in Kuwait. 

The HUAWEI FreeClip earphones have set a new standard in the wearable tech industry by merging high fashion with practicality, leading to widespread popularity and impressive sales figures in 2024.