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Explore the world of WM Executive Magazine

 Where modern storytelling meets meaningful insight. Thoughtfully curated features and timely perspectives that reflect the rhythm of today’s world.  

Stay informed. Stay inspired. Stay ahead. 

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RAY-BAN | META

RAY-BAN META PRESENTS: YOU AIN’T SEEN NOTHIN’ YET

  Ray-Ban and Meta unveil You Ain't Seen Nothin' Yet, a new global campaign starring Grammy Award winning artist Doja Cat and multihyphenate Award winning singer, songwriter, actor, director and choreographer Teyana Taylor. The two icons exude confidence, individuality, and vision. Directed by Lope Serrano, photographed by William Arcand, and shot by cinematographers Larkin Seiple and Chris Ripley, the campaign invites the world to look again because what’s next is already in view.

  

You Ain't Seen Nothin' Yet is more than a tagline; it’s a statement of intent featuring a collision of style and technology. The story unfolds through the lens of the new Ray-Ban Meta (Gen 2), the next evolution of the world’s #1 selling AI glasses. Seamlessly blending Ray-Ban’s iconic design with Meta’s cutting-edge tech, the AI glasses capture the rhythm of modern life and transform how we see, create, and connect hands free.

CHECK IT OUT

COS FESTIVE CAMPAIGN IS A STUDY OF VOLUME AND TACTILITY

    

COS explores an interplay of shape, texture and proportion in its latest campaign, designed for the moments that define the winter months. Silhouettes move between structure and ease, where sculpted tailoring meets the softness of winter knits, and the tactile warmth of shearling anchors the season in timeless design.

  

Strong shoulders, precise cuts and versatile knitwear shape womenswear, with volumes drawn from the 1980s expressed in a tuxedo dress and a tailored red suit, while a faux-fur shearling coat offers warmth in a sumptuous form. For men, layered dressing combines function and refinement. Woven shirts beneath Donegal-knit polos and heritage tailoring create a wardrobe defined by confidence and ease. 

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STEP INTO THE NIGHT WITH LIMÉ’S LATEST COLLECTIONS

    LATEST SCOOPS

    VOLKSWAGEN MIDDLE EAST OFFICIALLY LAUNCHES THE ALL-NEW PASSAT

    VOLKSWAGEN MIDDLE EAST OFFICIALLY LAUNCHES THE ALL-NEW PASSAT

    VOLKSWAGEN MIDDLE EAST OFFICIALLY LAUNCHES THE ALL-NEW PASSAT

        Volkswagen Middle East has officially launched the all-new Passat, marking the return of one of the brand’s most iconic sedans to the region. A global best-seller with over 34 million units sold since its debut in 1973, the Passat now returns completely reimagined — bigger, bolder, and more advanced than ever before — combining German engineering precision with segment-leading comfort and innovation.

    Read more

    CHARLOTTE LE BON NAMED NEW BOUCHERON AMBASSADOR

    VOLKSWAGEN MIDDLE EAST OFFICIALLY LAUNCHES THE ALL-NEW PASSAT

    VOLKSWAGEN MIDDLE EAST OFFICIALLY LAUNCHES THE ALL-NEW PASSAT

      Boucheron is delighted to welcome Charlotte Le Bon as Ambassador of the Maison. An actor, director, and visual artist who radiates contemporary elegance, she captures the world through a unique lens in her art, showing a sensibility that chimes perfectly with Boucheron's DNA.

    Read more

    HOROLOGICAL MACHINE NO11: NEW ‘ART DECO’ EDITIONS

    VOLKSWAGEN MIDDLE EAST OFFICIALLY LAUNCHES THE ALL-NEW PASSAT

    HOROLOGICAL MACHINE NO11: NEW ‘ART DECO’ EDITIONS

     When MB&F unveiled Horological Machine N°11 in 2023, it redefined what a watch could be: a piece of wearable architecture. Conceived by Maximilian Büsser and designer Eric Giroud, HM11 drew inspiration from the organic, neo-futuristic architecture of the 1960s and ’70s. For 2025, designer Maximilian Maertens revisits this structure through a new lens — that of 1930s Art Deco — creating the next chapter in the series: HM11 Art Deco.

    Read more

    A NEW CHAPTER IN THE MERVEILLES COLLECTION: MERVEILLES BLUE LINE

    A NEW CHAPTER IN THE MERVEILLES COLLECTION: MERVEILLES BLUE LINE

    A NEW CHAPTER IN THE MERVEILLES COLLECTION: MERVEILLES BLUE LINE

      Maison Boghossian unveils Merveilles Blue, an exquisite addition to its acclaimed Merveilles collection, which celebrates the magic and wonder of light, a universal symbol of purity, hope, and joy.

      

    Inspired by the rare halos that encircle the sun and moon, the Merveilles collection first introduced the Halo line, reflecting luminous arcs of light found in nature. The story evolves with the Merveilles Blue line, a limited-edition that unites the brilliance of diamonds with the serene depth of sapphires. Interlocking diamonds and sapphires of varying sizes form a seamless harmony of light and colour, capturing the celestial beauty that defines the collection.

    Learn more

    CELEBRATE THE MAGIC OF THE SEASON WITH SWAROVSKI

    A NEW CHAPTER IN THE MERVEILLES COLLECTION: MERVEILLES BLUE LINE

    A NEW CHAPTER IN THE MERVEILLES COLLECTION: MERVEILLES BLUE LINE

        Styled in bold stacks of Millenia and Matrix, Ariana leads the way in joyful self-expression, proving once again: when she’s hosting, the celebration never ends.

          

    Celebrate the Season. Gift Joy.

    This holiday season, Swarovski transforms moments into The Party of Dreams, a dazzling celebration of light, color, and self-expression. Inspired by glamour and designed for joy, the brand invites everyone to shine bright through the most magical time of the year.

      

    The full Swarovski Holiday 2025 collection is available in-store and online at swarovski.com.

    Learn more

    FERRARI 12CILINDRI: FOR THE FEW

    The Ferrari 12Cilindri, unveiled in Miami beach for Ferrari’s 70th U.S. anniversary, continues the brand’s V12 legacy dating back to 1947. Inspired by 1950s–60s Grand Tourers, it combines elegance, versatility, and performance with active aerodynamics, a front-hinged bonnet, and twin tailpipes. Its V12 delivers 830 cv, revs to 9500 rpm, and offers 80% torque from 2500 rpm for instant power. With a refined, spacious cockpit and cutting-edge design, the 12Cilindri sets new standards in performance and comfort, remaining a Ferrari for the few.


    The Ferrari 12Cilindri features the new F140HD naturally aspirated V12, producing 830 cv and revving to 9,500 rpm. Lightweight titanium con rods, aluminium pistons, and a rebalanced crankshaft reduce inertia, while a formula 1-inspired sliding finger follower valvetrain boosts efficiency and performance. Advanced software, including aspirated torque shaping (ats) and gear-specific torque control, ensures seamless, exhilarating acceleration. A compact manifold with variable geometry inlets optimises power and torque delivery across all revs.

    explore ferarri 12CILINDRI

    The Winter Shop – A City Frozen in Time

     Harvey Nichols unveils this year’s annual The Winter Shop, titled APRÉS by Harvey Nichols, a seasonal experience that redefines winter dressing through a lens of artful imagination and conceptual design.  

      

    The space unfolds as a tactile, cinematic landscape where mirrored frost, ghostly silhouettes, and glacial textures set the tone for the season’s most coveted collections. Here, time appears to stand still, and the boundary between fashion and fantasy begins to blur. APRÉS by Harvey Nichols invites shoppers into an in-store experience that celebrates the ritual of winter dressing, from statement outerwear and cashmere layers to après-ski staples designed for both performance and style.

      

    This year’s curation brings together a selection of global brands that embody the beauty and versatility of winter fashion. Among the highlights, Fusalp presents sleek, tailored alpine silhouettes that combine athletic precision with understated luxury, while Goldbergh brings whimsical color and playful boldness to the slopes. Perfect Moment infuses its retro-inspired ski knits with timeless athletic elegance, celebrating the joy of movement and the nostalgia of classic alpine design.


    Nadine Njeim Beauty Partners with ULTA – Al Shaya to Expand GCC Retail Presence

    Nadine Njeim Beauty Partners with ULTA – Al Shaya to Expand GCC Retail Presence

    Nadine Njeim Beauty Partners with ULTA – Al Shaya to Expand GCC Retail Presence

         Nadine Njeim Beauty, the clean, vegan, and luxury makeup brand founded by Lebanese actress and beauty icon Nadine Nassib Njeim, marked a major milestone in its regional expansion with its partnership with ULTA – Al Shaya. 

    The brand officially debuted in the retailer’s first store in Kuwait on 7 November 2025, bringing its high-performance, conscious beauty philosophy to a new market.

    Paul & Shark Presents It’s Spring/Summer 2026 Collection

    Nadine Njeim Beauty Partners with ULTA – Al Shaya to Expand GCC Retail Presence

    Nadine Njeim Beauty Partners with ULTA – Al Shaya to Expand GCC Retail Presence

          To evolve in continuity, expanding the horizons of a heritage with deep roots.This is the message of the Spring/Summer 2026 collection by Paul & Shark: a dynamic and sophisticated narrative that pushes beyond boundaries, but always with balance. A journey that reaches new stages in the path of renewal that the brand pursues with coherence and consistency.

      

    The Spring/Summer 2026 collection by Paul & Shark is a journey in color, made of heritage, quality, and innovation: a dance in which elegance meets performance, reaching new heights of refinement and sophistication.

    DUBAI DINING DIARIES: WM EXECUTIVE'S EPICUREAN ENCOUNTERS

    AMELIA LOUNGE

    AMELIA LOUNGE

    AMELIA LOUNGE

      Tucked away in the iconic Address Sky View in Downtown Dubai, Amelia Restaurant & Lounge is much more than just a dining venue. It’s a sensory journey, a place where design, gastronomy, nightlife, and storytelling converge in a spectacular fashion. 

    Make a Reservation

    ARMANI/DELI

    AMELIA LOUNGE

    AMELIA LOUNGE

     Set in the heart of the Armani Hotel in Downtown Dubai, Armani/Deli offers a dining experience that seamlessly blends sophistication with comfort.   Armani/Deli brings the authentic flavors of Italy to Downtown Dubai, offering a stylish yet relaxed ambiance with stunning views of the Dubai Fountain.  

    MAKE A RESERVATION

    ARMANI/HASHI

    AMELIA LOUNGE

    AVLI BY TASHAS

      Situated inside the Armani Hotel in the world-famous Burj Khalifa, Armani/Hashi is more than just a restaurant, it's a refined dining experience that blends high fashion, architectural elegance, and the delicate precision of Japanese cuisine.

    MAKE A RESERVATION

    AVLI BY TASHAS

    AVLI BY TASHAS

    AVLI BY TASHAS

      Tucked away in Gate Village, DIFC, Avli by tashas transports diners straight to an elegant Athenian courtyard, all without ever leaving Dubai. It’s a place where timeless Greek tradition meets Mediterranean sophistication, making every meal feel like a celebration.

    MAKE A RESERVATION

    BASTA!

    AVLI BY TASHAS

    MIMI KAKUSHI

      BASTA! Dubai offers a sophisticated Italian dining experience. The restaurant combines the elegance of a Florentine steakhouse with the understated charm of a Neapolitan pizzeria, presenting a subtle yet authentic homage to Italian cuisine in the heart of Dubai.

    MAKE A RESERVATION

    MIMI KAKUSHI

    AVLI BY TASHAS

    MIMI KAKUSHI

      Steeped in the glamour of 1920s Japan, Mimi Kakushi offers one of Dubai’s most refined dining experiences. Its Art Deco interiors, warm lighting, and impeccable attention to detail create an atmosphere of understated luxury the moment you enter.

    MAKE A RESERVATION

    SUSHISAMBA

    SUSHISAMBA

    SUSHISAMBA

        Perched on the 51st floor of the St. Regis Palm Tower, SUSHISAMBA Dubai immediately captivates guests, not only with panoramic 360-degree vistas of Palm Jumeirah, the Arabian Gulf, and Dubai’s dazzling skyline, but also with its bold fusion of three distinct culinary traditions.

    MAKE A RESERVATION

    TOTÓ

    SUSHISAMBA

    SUSHISAMBA

         In the heart of Dubai’s vibrant dining scene, TOTÓ stands out as a tribute to the timeless glamour of Italian cinema’s golden era. Inspired by the charm of 1950s and 60s Italy, the restaurant seamlessly blends culinary authenticity with an atmosphere reminiscent of classic film sophistication.

    MAKE A RESERVATION

    STORIES

    BRAUS

    SOUFFLE BEAUTY

    YUMZ FOOD

     Joud Odeh, a true pioneer and visionary entrepreneur.

    YUMZ FOOD

    SOUFFLE BEAUTY

    YUMZ FOOD

    Meet Sarah Al-Qabandi founder and CEO of YUMZ food, tells us her vision on business building success. 

    SOUFFLE BEAUTY

    SOUFFLE BEAUTY

    SOUFFLE BEAUTY

    Let’s meet Minnie Ang and Tarfa Alfarhan - Founder of Souffle Beauty.

    FEATURED ARTICLES

    GLOW GOALS: Why KOSAS is the beauty brand everyone is obsessed with

    There’s no better time to refresh your makeup bag and Kosas is leading the charge with products that don’t just enhance your look, but actively nurture your skin. 


    Founded by LA-based artist and creative force Sheena Zadeh, Kosas is more than a makeup brand, it’s a clean beauty philosophy built on skin-loving ingredients, inclusive shades, and effortless wear.


    Each Kosas product is thoughtfully formulated with botanicals, actives, and nourishing elements that treat your skin while delivering rich, flattering pigment. It’s a modern, minimal approach to beauty that supports your skin barrier through seasonal shifts, think lightweight textures, breathable formulas, and a natural glow that feels like you, only brighter.

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    WM EXECUTIVE Magazine delivers insights on country's dynamic market, lifestyle, top-performing leaders and tips on how to run a successful business. 

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